Luckin Coffee has joined forces with Kweichow Moutai, the maker of China’s fiery national liquor baijiu, for an unusual offering: alcoholic lattes.
The popular Chinese coffee chain rolled out the so-called “sauce-flavored latte” with a jolt of liquor for 38 yuan ($5.20) on Monday. Customers who order with an online coupon will be able to receive 50% off for a limited time, it said.
For its new tie-up with Luckin, each cup has just a tiny fraction of liquor, with an overall alcohol content of about 0.5%, according to Luckin. The company suggests, though, that drivers, teenagers and pregnant women should refrain from drinking the latte.
瑞幸表示，每杯“酱香拿铁”酒精含量为0.5%，仅含有微量酒精。不过， 不建议司机、青少年和孕妇饮用 。
In Beijijng, the Moutai-flavored latte sold out in some Luckin Coffee branches before midday. And many branches had to close their online ordering system as orders surged.
People have been sharing their reactions after trying the latte on social media, with most agreeing that the aroma of the baijiu is very strong. Some people said they even felt dizzy after drinking the coffee because of its alcohol content.